boab studio mobile

Boab is a brand and creative consultancy established in Darwin in 2008. We believe that your brand is one of your most powerful business tools.

Our lineup

Brett Jacobs

Managing Director

Brett is the Managing Director of Boab Design, and has worked in the creative industry for the past 20 years. Brett holds a Bachelor of Graphic Design from RMIT, is a member of the Australia Graphic Design Association (AGDA) and the The Chamber of Commerce NT. Brett founded Boab Design in 2008 after a career working in leading design studios in both Melbourne and the Northern Territory.

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Sally Jacobs

Business Manager

Sally is the Business Manager here at Boab. After a decade long career in Education, Sally decided to change careers and bring her organizational skills with her to Boab. Sally manages all things finance as well as administration and human resources.

Anna Goat

Account Director

Anna is the Account Director at Boab Design and has 20 years design account management experience and 15 years brand and campaign strategy experience. Anna has worked in both London and Australia design industry and has extensive experience of managing a wide variety of projects. As a branding specialist, Anna has extensive knowledge of brand theory, strategy, creation, implementation, development and management.

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Mike Frier

Creative Director

Mike began his career working as a creative in London based design, brand and advertising agencies becoming the first person to complete a Masters degree in Design & Branding Strategy at London’s Brunel University, graduating with distinction in 2002. Applying his rare combination of brand consultancy and creative acumen, Mike has managed high profile branding projects and campaign concept for a wide variety of clients.

Emily Rutherford

Account Manager

Emily is the Account Manager at Boab Design and has worked in client services, project and administration management, marketing and digital support for more than 6 years in London, Sydney and Darwin. Emily has experience managing a range of projects and clients across a variety of sectors including digital. 

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Maike Moritz

Senior Designer

Maike is an experienced and solutions orientated designer who brings a passionate efficiency to her work. This enables her to develop innovative creative solutions, and implement complex designs across multiple platforms. Her keen eye for detail, together with her campaign and concept experience ensures the highest level of design and layout.

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Amber Young

Senior Designer

Amber has worked in the creative industry for over 20 years in several countries, including her homeland Australia, the Asia Pacific region, and the U.K. With extensive knowledge of brand, her approach is always strategic, enabling her to develop meaningful and engaging design across print, screen and environments.

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John Lajer

Lead Developer

John has more than 11 years of software development experience and brings to the Lead Developer role considerable knowledge of CMS and eCommerce solutions and Business to Business as well as Business to Consumer development. As a skilled systems architect specialising in scalability, John combines strong business analysis and project management skills with outstanding technical expertise.

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