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Darwin Off Road Cycling

  • Campaign Strategy,

  • Social Media Campaign,

  • Visual Identity

Client: DORC

Brief
To develop a social media campaign for Darwin Off Road Cyclists (DORC) as part of a six week membership drive to increase their member base. Reaching their desired membership target would allow DORC to receive government funding to make new mountain biking tracks.
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Services

A campaign identity was created and implemented across various social media platforms, as well as a micro-site that supported new membership registrations.

Outcome

To engage the mountain biking community within Darwin we developed a campaign titled Let's Make Tracks, which not only aimed to increase membership, but also raise awareness of the club.

A unique blend of gritty, retro poster graphics and dorky campaign badges were teamed together with quirky headlines which paid homage to the sport, resulting in a distinctive and engaging campaign identity.
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