Innovation Campaign

Territory Innovation

  • Campaign Strategy,

  • Copywriting,

  • Photography,

  • Visual Identity

Client: DTBI

The Department of Trade, Business and Innovation (DTBI) approached us to produce a campaign to showcase and celebrate Territory innovators. On the journey we discovered stories from virtual veterinary clinics through to world class 3D printing technologies.

Our challenge in this project was to reflect the reality that innovation is not solely about futuristic ICT technology, but rather about finding solutions to problems.

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Innovation Campaign
an i for innovation
Our Approach
In an inclusive and empowering campaign, 'i' can be representative of anyone and everyone. In grammar it is 'the first person', as is true of any innovator. Stories told in the first person resonate and connect, where 'i' is not only at the beginning of the story, but also at the triumphant end.
Innovation Campaign
Innovator - Ray
Innovator - Ray
Sue - Virtual Vet
Virtual Vet
Out of Home Advertising
Thanks to:

Shanna McNaught Photography and production company Pendulum for their collaboration on this project.

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