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Kakadu Tourism

  • Concept Development,

  • Logo,

  • Publications,

  • Visual Identity

Client: Kakadu Tourism

Kakadu Tourism is an Indigenous-owned collection of accommodation and touring adventures operating within the world heritage Kakadu National Park. They required a refresh of their existing visual identity to bring consistency to their overall brand, and to help them appear as a modern and ethical tourism provider.

A review and refresh was undertaken for the master Kakadu Tourism brand, as well as the six sub-brands that collectively encompass the extensive range of tourism-geared services offered. Providing a clear hierarchy around how the brands are visually communicated was a large part of the project, with special consideration into how Kakadu Tourism communicate their breadth of services without showing the entire logo suite.

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Reinforcing the Indigenous-owned nature of the brand

To communicate Kakadu Tourism's integration with the Indigenous cultures of the area, the visual identity was brought to life using a graphic treatment evolved from their previous logo, inspired by Aboriginal art styles.

A comprehensive style guide addressing all brand elements was developed, and the new identity was implemented across various communications and marketing materials, such as business cards, brochures and a suite of pull-up banners.

kt brochure 1
kt brochure 2
kt banners

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