Client: Kakadu Tourism
Kakadu Tourism is an Indigenous-owned collection of accommodation and touring adventures operating within the world heritage Kakadu National Park. They required a refresh of their existing visual identity to bring consistency to their overall brand, and to help them appear as a modern and ethical tourism provider.
A review and refresh was undertaken for the master Kakadu Tourism brand, as well as the six sub-brands that collectively encompass the extensive range of tourism-geared services offered. Providing a clear hierarchy around how the brands are visually communicated was a large part of the project, with special consideration into how Kakadu Tourism communicate their breadth of services without showing the entire logo suite.