Client: Kakadu Tourism
Kakadu Tourism is an Indigenous-owned collection of accommodation and touring adventures operating within the world heritage Kakadu National Park. They required a refresh of their existing visual identity to bring consistency to their overall brand, and to help them appear as a modern and ethical tourism provider.
A review and refresh was undertaken for the master Kakadu Tourism brand, as well as the six sub-brands that collectively encompass the extensive range of tourism-geared services offered. Providing a clear hierarchy around how the brands are visually communicated was a large part of the project, with special consideration into how Kakadu Tourism communicate their breadth of services without showing the entire logo suite.
Reinforcing the Indigenous-owned nature of the brand
To communicate Kakadu Tourism's integration with the Indigenous cultures of the area, the visual identity was brought to life using a graphic treatment evolved from their previous logo, inspired by Aboriginal art styles.
A comprehensive style guide addressing all brand elements was developed, and the new identity was implemented across various communications and marketing materials, such as business cards, brochures and a suite of pull-up banners.