TIO Campaign

TIO Campaign

  • Advertising Campaign,

  • Art Direction,

  • Brand Positioning,

  • Production,

  • Project Management

Client: Territory Insurance Office

Building on the brand positioning work that we undertook with TIO, we were engaged to create a new advertising campaign for their Motor and Home insurance.

Boab created the campaign concept, wrote the scripts, and provided art direction and project management throughout the pre-production, production and post production.


Boab created a Territory family to be the focus of the campaign - Bob and Lisa, and their young children Danny and Maddy. In the first advert 'Date Night' we meet Lisa's brother Steve - who is over to borrow their car...again! We are also introduced to our Narrator who was created to provide a creative execution that would enable TIO to provide product information, without disrupting the natural interaction of the family.

The idea of the Territory family provides a way in which the concept can be expanded across other TIO insurance offerings, through the introduction of other family and friends. In the second advert 'Trip to Alice' we meet Norman and Carol - Bob's parents who are visiting from interstate.

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