Aboriginal youth Dion Beasly is the artist behind the Cheeky Dog label. Dion is profoundly deaf and suffers from muscular dystrophy. He uses his drawings to communicate with the world around him and draws animals, primarily dogs whose personalities are, put simply, quite cheeky!
The Cheeky Dog label was originally launched in 2004, however it had become stagnated and needed a complete rethink. Early on in this process we were able to establish a new set of core values which became the basis of a complete rebrand. The rebrand included a new logo, unique insignia, colour palettes, patterns and a typographic system that could be used across a range of materials. These elements are set to be brought to life over the next 6 to 12 months with a new line of products, marketing campaigns and a swish e-commerce website.
We have loved working on this brand and look forward to seeing it develop and grow into the future.