• Darwin Waterfront
  • Darwin Waterfront
  • Darwin Waterfront
  • Darwin Waterfront
  • Darwin Waterfront
  • Darwin Waterfront
  • Darwin Waterfront
  • Darwin Waterfront
  • Darwin Waterfront
  • Darwin Waterfront
  • Darwin Waterfront
  • Darwin Waterfront

Darwin Waterfront

Since it opened in 2008, Darwin Waterfront has established itself as an iconic Darwin destination with more than 1 million visitors a year. Boab Design was commissioned to revitalise the Darwin Waterfront visual identity and messaging to reflect the 8 key themes of the precinct: Experience, Dine, Splash, Enjoy, Meet, Stay, Shop and Study.
Boab created a system of graphic elements that gave each theme its own distinct colour and shape. The innovative cube based graphic system can be used as a pattern or as a stand alone icons to promote the different experiences and stakeholder groups.
Date: October 2014 Skills: Brand Design, Environment Branding

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