We were recently asked to re-brand Power and Water’s Green Guide. The Green Guide is a publication pitched at changing people’s behavior when it comes to thinking about waste and the impact it has on the environment.
This guide will be in circulation for the next 3-4 years so we knew our design had to be well crafted and timeless. In addition to this, we treated the re-brand as an opportunity to create something individual and unique to help it stand out from the crowd. It was also important that the design was adaptable enough to apply to different mediums such as posters, banners, iPhone and tablet devices.
The guide was printed using two paper stocks, Via Kraft Vellum and Eco Star. Printed five colour both sides and perfect bound. The cover was also die-cut and the waste was kept and used in point of sale.