• LAUNCH: Phase One
  • LAUNCH: Phase One
  • LAUNCH: Phase One
  • LAUNCH: Phase One

LAUNCH: Phase One

Following the huge success of the first Darwin LAUNCH Youth Week, the City of Darwin decided to significantly expand the project to include pop-up gigs, events, and workshops all year round.

Hinging on the original concept of the LAUNCH identity being fluid and ever-changing, we developed a suite of experimental photographs that then formed the basis of the collateral – the LAUNCH logo projected onto different surfaces, tied up in string, and even formed from milk and oil bubbles!

The LAUNCH Pop-up Flyers and Quarterlies have become the go-to guide for Darwin youth to find out what’s on locally.

Date: June 2013 - Present Client: LAUNCH: Darwin City Council Skills: Brand Design, Campaigns

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