We recently took on the task of completely rebranding one of the NT’s most renowned landscape photographers, Paul Arnold.
This extensive project included a full brand analysis, which informed the company’s identity and its new brand’s implementation. We developed a logo and extensive style guide, full stationery suite, promotional material, and indoor and outdoor signage.
Authentic and unpretentious, this man goes the distance to get his shots, travelling thousands of kilometres a year. As a result, each of Paul’s images has a unique story to go with it. Our challenge was to convey his story and personality in his branding while still letting his images stand proud. Like a mud-covered 4WD returning from a journey in the bush, Paul brings back a bit of the Territory for each of his customers, which the mud mark element perfectly reflects.